SDR Manager
🚀 About Borderless
At Borderless, we’re building a world where borders are no longer barriers - where anyone can move anywhere, seamlessly and safely.
Founded in 2023, we’ve already helped 600+ UK businesses and 15,000+ individuals navigate the complexity of immigration.
Powered by technology, and supported by an expert team, our platform removes the friction of Home Office compliance, visa processing and sponsor licence applications, making immigration faster, simpler and more accessible for everyone.
Backed by Entrepreneur First and Backed.VC, we’re scaling fast and in 2026 expanding into new sectors and markets to further accelerate our growth.
Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.
🔥 Role: SDR Manager
We’re looking for an experienced SDR Manager to lead and scale our SDR function at Borderless. This role exists to build the systems, team, and strategy needed to significantly increase pipeline generation and support our next phase of growth.
You’ll take ownership of both inbound and outbound performance, develop a high-performing team, and partner closely with Sales, Marketing, and RevOps to optimise our entire top-of-funnel engine.
This is a high-impact leadership role with clear goals: increase qualified demos, expand into new verticals, and build a scalable SDR engine that consistently drives revenue.
This role requires working in the office 3 days per week. If this is not possible for you, please do not apply.
🚀 What Success Looks Like
6 Month Outcomes
Significant growth in qualified, attended demos (from ~80/month → 200/month)
Clear pipeline and revenue attribution from SDR function
Successful penetration into new sectors (e.g. education, professional services)
Improved conversion rates across the funnel (lead → opportunity)
Reduce SDR ramp time (Inbound SDR ~1 month, Outbound SDR <3 months)
Strong team retention and progression, with clear paths from SDR → AE
Top Priorities
SDR enablement & leadership: hire, onboard, coach, and develop the team
Inbound optimisation: partner with Marketing and RevOps to improve lead qualification and conversion
Outbound strategy: build and execute a scalable outbound motion across sectors and geographies
First 90 Days
30 days: Understand current funnel, team performance, and tooling; begin coaching and identifying quick wins
60 days: Implement improvements to outbound sequences, qualification, and reporting; support hiring/ramping
90 days: Deliver measurable improvements in pipeline generation, conversion rates, and team performance
🛠️ What You’ll Be Doing
Team Leadership & Enablement
Lead, coach, and scale a team of SDRs (6 → 10 by year end)
Build a high-performance culture and own hiring, onboarding, and progression pathways
Pipeline & GTM Strategy
Partner closely with GTM leadership to convert lead engine pipeline into qualified, sales-ready opportunities
Own the qualification layer - define and enforce criteria for what makes a lead ready for an AE, and continuously refine this with data
Work with SDRs to build and execute outbound sequences that complement inbound demand, filling gaps across target verticals
Performance & Optimisation
Own KPIs (pipeline, conversion, SAT rates) and optimise funnel performance
Identify bottlenecks, improve efficiency, and reduce ramp time
Systems, Tooling & AI
Work with RevOps to optimise CRM and sales tools (HubSpot, Outreach/Salesloft etc)
Drive AI adoption across the SDR function team
Cross-Functional Collaboration
Partner with Sales, Marketing, and RevOps on ICP, messaging, and campaigns
Improve inbound qualification and feed insights into GTM strategy
🧠 Who You Are
Must-Have
Proven experience as an SDR Manager (not just Team Lead) in B2B SaaS
Previously worked as an SDR
Strong track record of owning and hitting pipeline targets
Hands-on leader - comfortable jumping on calls and coaching directly
Highly data-driven, with experience using and optimising sales tools and systems
Strong communicator and team builder
Experience in startup / high-growth environments
Nice-to-Have
Previous experience as an AE
Experience scaling an SDR function across multiple verticals
Strong interest in AI and experimentation with new tooling
🎁 What You’ll Get From Us
Opportunity to build and scale a world-class SDR function
High ownership and direct impact on revenue growth
Equity and a voice in shaping GTM strategy
Fast-paced, high-growth environment solving global problems
⚠️ What Won’t Work
Purely strategic leaders who aren’t hands-on
Lack of experience managing SDRs directly
Not data-driven or unable to operate in ambiguity
Uncomfortable in fast-paced, evolving startup environments
🧪 Interview Process
30 minute screening call with Talent
45 minute interview with Hiring Manager
Practical exercise
Final onsite interview
💯 Benefits
🏢 3 days in office, 2 days remote
🌮 Monthly company in office lunches
🕺 Monthly company team events
✈ Annual offsite (our last one was in Palma!)
👩⚕️ Comprehensive private medical insurance
Holidays & Remote Work
✈ 25 days holiday each year + 3 days between 25th December and 31st January + bank holidays
💻 1 week work from anywhere policy
Growth & Development
📚 £500 annual Learning & Development budget
📈 6 month performance reviews and promotion opportunities
Equipment & Other Perks
🖥️ Laptop, peripherals — whatever you need to work effectively
🚲 Cycle To Work scheme
💰 Employer contributions via Smart Pension
💬 Access to Spill (mental health support)
👟 Gym in Shoreditch Exchange
☕️ Onsite Barista
- Department
- Sales
- Locations
- London HQ
- Remote status
- Hybrid
About Borderless
We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.
Backed by Entrepreneur First and Backed.VC, we’re scaling fast.
Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.